Sphere’s Document Genome

June 4, 2007 · Print This Article

picture-38.pngSince launching our Sphere Related Content FeedFlare and WordPress.org Plug-in, we’ve gotten a number of questions about how we magically make connections between content. We thought it’d be fun to share some background on how it works. I truly do marvel at how it works each time a new partner goes live with our Sphere Related Content plug-in.

Sphere’s contextual matching technology dynamically generates related content links without the need for any additional information beyond the article’s text. Part of Sphere’s “magic” is that it does not rely on, or need, any meta data, tags, links nor a taxonomy to understand the article topic. In essence, the article is the meta-data. This is a significant benefit to publisher partners and blog authors, as no work is required on their part to Read more

Sphere: Related Content

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